Google is launching a UK-wide contest to find the best travel business website. The Best of British Web competition aims to inspire small travel businesses to make the most of their websites and reap the business rewards of being online.
The competition is part of a larger effort by Google to help get small businesses online. According to the search giant, 40% of small and medium sized businesses in the UK do not have a website, and of those 60% do not feel a website is necessary.
Google’s research indicates that businesses with an online presence grow four times faster than those that remain offline.
Google UK managing director Matt Brittin said: “We know the UK travel industry is bursting with fantastic websites so we’re excited about searching for the very best. We want to showcase the best websites and help tech-savvy businesses to inspire those who are not online.”
“We’re out to prove that getting online is fast, easy and inexpensive – small businesses which aren’t online are missing out on customers and on growth. Our Getting British Business Online tool is free to use for the first year and our new Google Guides will help make it easy for anyone to create a website.”
Google Guides offer expert advice for businesses looking to improve their existing websites. Google is aiming for 50,000 businesses to download them by the end of the year.
The overall contest winner, to be announced in July 2011, will be posted on the Getting British Business Online site and receive a selection of Google products.
The competition closes June 26, 2011.