Internet to become ‘dominant’ within a decade says On the Beach

The internet will become the single channel for booking budget trips over the next ten years, according to a leading online agent.


On the Beach predicts that the tourism sector will increasingly revolve around the internet rather than traditional agents. The company expects that the next decade will see the vast majority of people choose to plan and book family holidays and budget trips “solely through online mediums”.


It cites rising sales in all demographics and feedback from customers who have found booking through the internet easier and more efficient.


Industry research by PhoCusWright has predicted that online sales will grow at twice the rate of the total travel market, and surpass $313 billion next year. On The beach marketing director Alistair Daly said: “We have seen a marked rise in online sales over the past few years.


“Booking through the internet is incredibly easy and it allows people to find great deals that might not be available at traditional travel agents. Given these factors it is not surprising that it has become so popular.


“We can expect a very bright future for the online travel industry – based upon our own indicators and the research from PhoCusWright it is clear that in the coming years more and more people will turn to the web to book their trips and family holidays.”

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