A new Facebook campaign by KLM is challenging fans of the airline to change their profile pictures to a Delft blue tile with an inspiring message.
The most inspiring tile will be placed on the body of a KLM Boeing 777-200 in a worldwide campaign named Tile & Inspire.
The airline will accept messages in Chinese, Dutch, English, German, Norwegian, Portuguese, Russian, Swedish, French and Spanish.
Ultimately the aircraft will carry a range of inspirational messages in these languages, flying the competition winners’ words of wisdom all over the world.
Erik Varwijk, Managing Director KLM said: “With this new campaign, KLM takes its Journeys of Inspiration strategy a step further. Tile & Inspire is another initiative to inspire our passengers and to actively engage customers around the world, like we did with the successful KLM surprise and our worldwide luggage tag campaign.”