KLM taps Dutch heritage for ‘Tile & Inspire’ Facebook play

A new Facebook campaign by KLM is challenging fans of the airline to change their profile pictures to a Delft blue tile with an inspiring message.

The most inspiring tile will be placed on the body of a KLM Boeing 777-200 in a worldwide campaign named Tile & Inspire.

Tile and Inspire - Delft-inspired Facebook campaign from KLM

The airline will accept messages in Chinese, Dutch, English, German, Norwegian, Portuguese, Russian, Swedish, French and Spanish.

Ultimately the aircraft will carry a range of inspirational messages in these languages, flying the competition winners’ words of wisdom all over the world.

Erik Varwijk, Managing Director KLM said: “With this new campaign, KLM takes its Journeys of Inspiration strategy a step further. Tile & Inspire is another initiative to inspire our passengers and to actively engage customers around the world, like we did with the successful KLM surprise and our worldwide luggage tag campaign.”

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