NationalExpress.com and Eurolines.co.uk have hired digital marketing agency I Spy to improve their user experience and conversions.
The marketing agency has been tasked with setting up analytics tools for both sites and creating regular reports based on the resulting data.
I Spy will consequently identify quick win improvements to user experience and carry out conversion tests when appropriate. National Express is also hoping to use I Spy to help the business achieve data-driven changes to its online strategy.
I Spy started work with NationalExpress.com this month. National Express’s Channel Manager, David Robinson, said: “I Spy has some impressive experience when it comes to analytics and they have a proven track record in providing game-changing analytics reporting.
“We’re confident they will help us make significant improvements to our online marketing.”