Lonely Planet adds flight search for UK

Lonely Planet has struck a deal with Global Travel Market to launch flight search functionality for UK users on the guidebook giant’s website.


The inclusion of GTM as a search provider for Lonely Planet alongside Kayak.com and Berzerk marks a major step forward for the company as it looks beyond developing its existing Australiatravelmarket.com travel search site.


Lonely Planet signed a deal last year with Kayak.com to provide flight search facilities for the US and, in August this year, with Bezurk for the Asia-Pacific region.


Travel services manager at Lonely Planet, Mike McDermott, said: “As part of our commitment to delivering enhanced services to our travellers, we selected Global Travel Market for their unique ability to fully customise a flight search engine to Lonely Planet’s business requirements and their extensive travel partnerships with leading travel companies in the UK.”


The ongoing improvements to the Lonely Planet site mark a concerted effort to beef up its web presence amid increased competition from travel portals.


In recent months the guidebook revealed it would be adding a number of enhancements to the site and would be considering booking facilities in the future.


Global Travel Market chief executive Dave Simmons said: “We are delighted to be working with Lonely Planet, one of the biggest and most respected travel brands in the world.


“Lonely Planet is all about providing travellers with accurate, impartial and reliable information, helping them plan their travels, an ideal that GTM shares.”

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