Best Western signs loyalty scheme tie-up with Virgin Atlantic

Best Western has teamed up with Virgin Atlantic to offer guests frequent flyer miles.

Members of Best Western’s loyalty program will be able to earn up to 500 Virgin Atlantic frequent flyer miles per stay instead of their traditional points.

Keith Pope, director of Best Western, said: “The partnership between Best Western and Virgin Atlantic is a great strategic fit with the personality of both brands working well together.”

“We worked on the deal in the British office based in York and thanks to the dedication of the team involved we have seen the partnership develop to a global scale with all international offices partaking in the scheme.”

“The deal is a great opportunity for Best Western guests and is a real incentive for customers when deciding where to stay on business worldwide.”

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