Online travel agency ebookers.com has launched a nationwide television campaign as part of a brand refresh.
The £850,000 TV campaign went live this week, and focuses on the company’s ‘Book easier, travel happier’ message. It was developed by the ad agency Watermill.
Mario Bounas, Head of UK Marketing at ebookers.com said: “We’re thrilled to be launching our new TV ad campaign with UK audiences this week.”
“We feel the new creative will not only help communicate our promise to customers that ebookers.com enables you to ‘book easier, travel happier’, but also encourage those unfamiliar with the brand to consider ebookers.com for their next trip away.”
The brand last appeared on UK TV screens in January, when it sponsored travel series Trevor McDonald’s Secret Mediterranean.