Independent tour operator Cosmos has joined the massive surge in holiday companies opting for affiliate marketing strategies and joined the ranks of the AffiliateFuture group. The operator will work alongside Superbreak, Lowcostbeds, MyTravel and Going Places at AffiliateFuture in what is being described as a significant “coup” for the Internet Business Group-owned company. Cosmos and…
Cosmos joins AffiliateFuture network
Independent tour operator Cosmos has joined the massive surge in holiday companies opting for affiliate marketing strategies and joined the ranks of the AffiliateFuture group.
The operator will work alongside Superbreak, Lowcostbeds, MyTravel and Going Places at AffiliateFuture in what is being described as a significant “coup” for the Internet Business Group-owned company.
Cosmos and escorted touring brand Cosmos Tourama are included in the deal, which sales director Andy Washington is predicting will lead to record online sales for the operator.
“The Cosmos websites represent a significant and growing share of our business, and that growth has been largely fuelled by an intelligent online marketing strategy,” he added.
“We have joined the AffiliateFuture network in order to continue and accelerate that growth as part of our strategic approach.”
The partnership is the latest in a line of travel companies signing deals with affiliate marketing groups.
Some industry analysts predict the affiliate sector of the business could reach at least 20% of overall sales during 2006, buoyed by both the number of sites now available for marketing activity and a general upsurge in interest following a period of negative coverage in recent years.
AffiliateFuture chief executive Maz Darvish, who also runs the Henoo.com meta search site, said: “Although we have a stronghold in the travel sector, this is a considerable coup for AffiliateFuture.
“The sheer scale of Cosmos’ business and the range of its offering together present our affiliates with a serious opportunity to market the holiday solutions that most appeal to their own online communities.”
