St Pete CVB deploys augmented reality in ‘3D tour’

Destination marketer Visit St Pete/Clearwater has launched a new marketing campaign featuring augmented reality.


The US convention and visitors bureau created the ‘Two Treasures 3D Tour’ with the help of Digital Frontiers Media and Miles Media.


To launch the 3D tour, users print out a ‘marker’ and hold it up in front of their webcam while on the Visit St Pete/Clearwater website. It then transforms into an interactive beach scene with a superimposed human host.



Visit St Peter/Clearwater said this is the first use of this type of 3D augmented reality in the travel industry.


“With the vast majority of travellers – including more than 600,000 Britons – who visit St Pete/Clearwater Florida each year having researched vacation spots online, we wanted to provide something to augment that experience and make it more enjoyable,” said executive director DT Minich.


“This new, interactive approach complements both our website and our printed visitor guide, and it’s definitely a unique way to promote the area.”

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