Expedia’s Hotwire launches in the UK

Hotwire, the major US discount travel site owned by leading OTA Expedia, has launched in the UK.

The brand, which provides last minute hotel deals, is offering rooms in more than 2,450 cities worldwide. The company has been operating for more than 10 years in the US and its UK launch marks the start of a global push.

Clem Bason, president of Hotwire, said: “We are proud to announce the launch of Hotwire in the UK, bringing British customers the best hotel deals from some of the most trusted hotel brands in the world.”

“Customers are looking for new ways to save when booking a holiday or short break. At Hotwire that’s what we do. We work hard every day to bring unsold rooms to consumers at deeply discounted prices ensuring that customers continue to have great travel experiences, they just pay less for them.”

Hotwire, which is owned by Expedia, also handles cheap airline tickets, car rentals and cruises although currently these features are not available in the UK.

The company is focusing on building relationships with hotels intially. It already has 25,000 hotels including the properties operated by the Hilton and Intercontinental groups. Hotwire claims it can negotiate up to 50% off room rates.

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