Juniper predicts jump in use of mobile boarding passes

New research has predicted that within two years one in seven bar coded boarding passes will be delivered to customers mobile devices.

That is according to a prediction from Juniper Research, which said that by 2013, 480 million mobile boarding passes will be sent to customers worldwide.

The author of the research, Howard Wilcox said: “Of the 30 airlines including several flag carriers that we found offering mobile boarding passes, about half also offer mobile ticket booking and purchasing.

“For the frequent flyer, we believe that using your mobile for booking, passing through security and boarding is a winning offer that will be augmented by adding loyalty, seat selection and flight information all in the single application.”

Furthermore, Juniper’s new Mobile Ticketing for Transport Markets report also found that mobile ticketing has growing potential across train travel and in suburban metro systems, which will be boosted by the momentum currently being seen in near field technology.

As more customers use their mobile devices to research, book and check in during travel, companies will need to keep pace by offering optimised sites, apps and deals via mobile.

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