Hotel e-commerce provider, Travelclick has acquired of Rubicon, a provider of competitive market intelligence to the travel and hospitality industry.
The new combined organisation will focus on providing business intelligence products and services to the travel industry. The sale will also see a shakeup in company leadership.
Tim Hart, former chief executive of Rubicon, will become executive vice president and head of Travelclick’s Business Intelligence division and will report to Larry Kutscher, chief executive of Travelclick.
“The combination of Travelclick and Rubicon enables us to do more for our hospitality clients, helping them to make better, more informed decisions,” said Larry Kutscher, chief executive of Travelclick.
“By bringing together Rubicon’s strong relationships with major hotel chains and Travelclicks’ established, property level relationships, we have created a unique and powerful offering.
“We are now positioned for rapid growth and to serve our customers better than ever before.”