The Travolution Innovation Report, sponsored by Amadeus, is a first-ever attempt to benchmark IT spend in the travel industry, looking both at specific sectors within the industry and types of technology expenditure.
With our research partners, KEW Associates and eDigitalResearch, we have taken data from 15,930 travel firms in the UK, tracking IT spend from 2007 to the present day and projecting into 2011. This can be done with some level of accuracy using an Oxford Economics algorithm that accurately forecasts IT spend based on the historical relationship with employment per sector.
Our quantitative research, using KEW Associates’ experience of tracking IT spend using official government ONS data, was complemented with an online survey of the Travolution readership carried out in February, in association with eDigitalResearch.
This saw more than 400 senior executives and decision makers in the industry offer their views on the state of IT expenditure and investment both in their own organisations and the travel industry at large and their views on how this related to innovation in travel.
Our intention is to repeat this benchmarking exercise on an annual basis so we can continually track developments in IT expenditure and development.
Innovation Report stories
IT investment powers switch from automation to innovation
Travel set to ramp up IT investment 2011
Legacy limits innovation, Travolution survey finds
UK heralded as a pioneering environment for travel
Innovation case study: Online Regional Travel Group
More from the report
Read full coverage of the report in the digital version of our March 2011 issue