Michael Clark, sales director at Park Resorts, said: “We have ambitious e-commerce targets, including increasing online sales of our caravans and in turn, our share of the market in this sector.
“One of the other steps towards achieving this will be to grow the amount of traffic to our website. Greenlight has proven it is the agency with the ability and credentials we have been looking for to take us to the next level.”
Greenlight will conduct on-page and off-page SEO using various strategies and will develop a diverse link profile to increase the Park Resorts brand, improve the site’s accessibility and heighten its online visibility.
Chris Bland, client services director at Greenlight, said: “As part of the marketing mix, we are looking forward to working as an extension of the Park Resorts e-commerce marketing team, to provide added value across a number of its products and, over the process, share our expertise.”