Collinson Latitude urges travel to tap into mobile apps

Mobile apps are the key to driving up incremental revenue and customer loyalty, according to membership and marekting specialist Collinson Latitude.

The company is hoping to convince more travel companies that they can maximize potential revenue by including apps in customer loyalty packages.

Collinson Latitude director Janet Titterton said: “Apps are ideal for inclusion in subscription-based membership packages or loyalty benefits packages.

“Digital inventory like an app can be delivered to a mobile phone, anywhere in the world, instantly and at minimal cost, which is very different from the time and expense involved in sending a physical item.”

“Such immediate and direct personal connection is a great way of ensuring your customer is consistently engaged with, and rewarded by, your business.”

Titterton said a Skiing app developed by Collinson Latitude was the perfect example. “If you know that certain customers love skiing – and as an airline or hotel chain, their travel habits with your business will make that fact clear – you could add our app to a package of winter sports-based benefits.

“This kind of third-party lifestyle inventory means your customers enjoy a sense of high value from your company even when far from your hotel or aircraft,” she said.

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