ITB: Gekko and DK Eyewitness strike deal

Travel publisher DK Eyewitness Travel and hotel personal shopper Gekko announced a content sharing agreement at German trade fair ITB.

DK Eyewitness Travel’s website will now include Gekko links, a program that provides users with hotel information, imagery, maps, reviews, availability and price comparisons.

The hope is to encourage more people to use Gekko while providing DK customers with relevant information.

Michel Cassius, chief executive of Gekko.com said, “We created our products and technology to improve the discovery and booking experience for users wherever they are. 

“At a time when publishers look at new sources of revenue we bring a layer of e-commerce to their editorial, increasing the value of their original content.

“When we approached the DK Eyewitness Travel team with the Gekko Links concept there was a mutual excitement for the potential this partnership could reach and what the end result would look like for the user.” 

“We are pleased to be launching this partnership today, at one of the travel industry’s most esteemed trade events, and we look forward to seeing how the functionality is received by traveldk.com customers.” 

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