Travel technology provider Amadeus has launched a new version of Amadeus Internet Track, the company’s direct channel booking interface for railways.
The main product launch took place on Wednesday, but Amadeus has already been testing the product since December of last year with its launch partner, the Australian rail operator, CountryLink.
Since then, CountryLink as reported booking volume growth of 9% compared to December 2009. Cancelations also dropped by 60% for the rail operator.
In a statement, Amadeus attributed the success to an enhanced booking experience, with a simplified buying process. “We have worked in close partnership with CountryLink and are delighted to be able to develop this solution in conjunction with them.
“It shows how two leading companies can combine their expertise for the benefit of the travelling customer,” said Diane Bouzebiba, head of Amadeus Rail.
“As railway providers are struggling to maintain their legacy operations and looking for ways to reduce the cost of maintaining them, the Amadeus Total Rail concept and its community model can only serve to help railways maintain the most advanced technology possible in a cost efficient way, while permitting the railway to concentrate on expanding services for the traveler.”