Hyper-local news and events search startup Fwix has added social data and geotagging to its iPhone and Android apps.
The update will allow users to add directly to the data Fwix already collects from blogs, news feeds, social networking sites, photo-sharing services, local deal publishers, event listings and reviews.
The Fwix apps rank content by distance from the user and popularity, allowing users to search for events within any radius, down to 50 feet. The company, which started in 2008, already handles 4.5 million searches per day.
Fwix CEO Darian Shirazi said, “I started this company about two years ago out of my parents house and I wanted to know what was happening near me wherever I was on the globe. I wanted to pull out my phone and say, what is the best event to go to? What is the best place to go to and what is the best news article right now around me?”
Shirazi said he believes that type of contextual relevance is incredibly important and will be essential in future search. “We want to geotagg the web. What we mean by geotagging is, we want to take every piece of content that is on the web and attach a latitude and longitude to that piece of content or attach a place to that content,” Shirazi said.
The company is already able to provide location relevant searches in the US, Canada, UK, Ireland, Australia, and New Zealand, with new content and information being added all the time.