Lonely Planet has launched a new set of audio walking tours for the iPhone – the brand’s first mobile product created without using content from its guidebooks.
The tours combine Lonely Planet recommendations and audio productions from AudioGO, using Lonely Planet experts and BBC archive material.
The first apps, which are available in the iTunes store, are for Covent Garden, the South Bank, Spitalfields, the City and the West End.
Lonely Planet’s VP wireless services, Jeremy Kreitler, said, “The apps are an exciting new innovation which enable travellers to hear and read about the top attractions in some of the most fascinating areas of a city.
“Along with our city guides and phrasebooks on the iPhone we hope the new audio walking tours help travellers to get the information they need at their fingertips and what better city to start with than London, with the Royal wedding and Olympics around the corner? It is the destination of the moment.”
The apps use location-based software to help guide users, but can also be used in offline mode to avoid data roaming fees.