The bulk buying site Groupon is taking its first step into the airline industry with Virgin America.
Virgin America sells tickets through Groupon
The bulk buying site Groupon is taking its first step into flights with Virgin America.
The two companies came together as part of Virgin America’s $70-off sale. The tickets, which normally sell for $350 were offered at just $280.
The two companies said the offer was a resounding success, with all tickets selling out in less than an hour.
This could be the beginning of a much larger involvement in travel for Groupon.
Company president, Rob Solomon used to run SideStep, a fare-search site, so a move into travel would not be unfamiliar territory.
Virgin America chief executive David Cush said United and American Airlines would be forced to reduce their fares up to 30% to compete with Virgin America, which launched in 2007.
