The bulk buying site Groupon is taking its first step into flights with Virgin America.
The two companies came together as part of Virgin America’s $70-off sale. The tickets, which normally sell for $350 were offered at just $280.
The two companies said the offer was a resounding success, with all tickets selling out in less than an hour.
This could be the beginning of a much larger involvement in travel for Groupon.
Company president, Rob Solomon used to run SideStep, a fare-search site, so a move into travel would not be unfamiliar territory.
Virgin America chief executive David Cush said United and American Airlines would be forced to reduce their fares up to 30% to compete with Virgin America, which launched in 2007.