The Canadian Tourism Commission is adding QR barcodes to their current advertising to promote a Facebook social media campaign.
They may look like M C Escher design rejects but they will be a prominent part of Canada’s $2.5 million ad campaign. The barcodes will give smartphone users a convenient link from CTC ads direct to the board’s website. QR barcodes allow people to use their camera and an app to read the code and the programme takes them to the CTC homepage.
This is not the first advertisement to use QR barcodes, it has already been adopted by brands like Calvin Klein. The Canadian Tourism Commission will be using the QR codes to help promote a social media competition on their Facebook page.
“We are excited about the opportunity to spread the Canada message wider than ever before since our re-organisation, and we certainly hope that all of us who have a vested interest in Canada’s tourism growth will benefit from this investment,” said Rupert Peters, managing director of Canadian Tourism Commission, London office.