Tripadvisor to expand mobile offer with EveryTrail acquisition

TripAdvisor has expanded its mobile offering with the acquisition of a company which has developed a GPS-enabled publishing platform to create outdoor tours and city guides for smartphones.

The EveryTrail technology will complement TripAdvisor’s travel reviews and is designed to improve the quality of travel information consumers can access from mobile devices.

The value of the deal for California-based EveryTrail was not disclosed. TripAdvisor global product vice president Adam Medros said: “Every day, more people are opting to use mobile apps as a way of consuming travel information.

“EveryTrail bolsters our continued commitment to grow TripAdvisor’s mobile offering, and enable travellers to access walking tours, city guides and hiking trails directly from their smartphones.”

TripAdvisor announced the launch of its mobile website in March 2010 and has since added apps for the iPhone, Android, Nokia, Palm smartphones and the iPad.

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