Superbreak.com has hired digital marketing agency, I Spy to run its natural search programme as it looks to increase revenue and target a younger audience.
The mini-holiday booker entered into the 12 month agreement to increase its prominence in natural search in order to draw in a more varied client base. During that time, I Spy will work to optimise content, integrate blogs, encourage outreach and promote Superbreak’s partnership program.
I Spy already manages Superbreak.com’s paid search account which should allow the company to closely integrate paid and natural search integration. Superbreak’s online marketing manager, Khalid Amin, said: “We have a lot of faith in I Spy, they have performed consistently on our paid search by delivering results against weekly targets.
“Over time their paid search campaigns have delivered a significant increase in ROI for non-brand campaigns and a 17% reduction in cost-per-booking as well as revenue growth. With such an outstanding track record, they were the natural choice for our natural search.”