The travel company has hired Bigmouthmedia to run its SEO and PPC marketing strategies during the European rollout. The deal comes as Lowcostholidays begins expanding into Germany, Austria, Spain, Italy, Norway and Sweden.
“We’re delighted to be working on an ambitious strategy that will play a significant role in the continued growth of Lowcostholidays.com as an internationally recognised travel brand.
“As two companies built upon the twin foundations of technological innovation and international vision we already have a lot in common, and are looking forward to what should be an exciting campaign,” said Simon Heyes, head of international media at Bigmouthmedia.
Work on the campaign has already begun in Germany and Sweden, with the strategy rolling out across the remaining territories over the course of the next year.