Virgin America renews GDS agreement with Sabre

Virgin America announced that it will be renewing its GDS agreement with Sabre and will be incorporating Sabre software into the airline’s infrastructure.


The airline has decided to use SabreSonic Customer Sales and Service for its registration system and AirCentre Operations systems for flight operations and crew scheduling.


Virgin America President and chief executive David Cush said: “We’re pleased to extend and expand our partnership with Sabre. 


“As a growing airline with low operating costs and an award-winning product, renewing our full content GDS participation with Sabre will extend our sales reach and make our low-fare, upscale service available to more consumers in more channels. 


At the same time, moving to Sabre’s integrated reservations and operational platforms will enhance our revenue reach, improve our operating efficiencies and further position us for growth ahead.”


Virgin America plans to put its new Sabre systems into operation in late 2011.

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