Telegraph Newspapers has launched a travel search engine based on products supplied to it by advertisers using its print product and website.
The project has been in development for around two months with online marketing specialists AdPrecision and will see a search box added to the travel section of the Telegraph website, where users can search for holiday products.
Products such as packages, flights, accommodation, car hire and cruise can be found by searching for destination, date or by a specific name.
Results, which already include products supplied by Lastminute.com, The Adventure Company and Travelsphere, are listed on a separate page with the same ad copy usually supplied to sponsored listings on existing search engines.
In the meantime contextual listings will be created by AdPrecision to run alongside editorial copy on the site.
AdPrecision commercial director Alasdair Cross said: “This system gives the Telegraph more control and means they do not have to partner with one of the big search engines.
“The Telegraph can also run ads at the price they want. This is actually far more akin to old-fashioned advertising.”
Advertisers across the travel section of the paper will gradually be included in the programme created by AdPrecision. The company will also use advertiser’s existing feeds to Google and Yahoo! for their ad copy.