launches personalised search

Travel distribution software firm Datalex has launched its Inspire Shopper search feature on

This program takes input from travellers and provides personalised deals and promotions.  “We are happy with the new search and promotions enabled on”, said Mike Re, chief information officer, SAA.

“Customer reaction has been great; they really appreciate spending less time searching for the offer advertised. The intuitive contextual search features have greatly enhanced the shopping experience.”

The system makes contextual suggestions based on information like whether, origin, destination, travel theme and budget.

The shopping costs are zero and can creatively drive promotional campaigns with speed, accuracy and always-available fares.

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