BA.com set for new functionality and re-design

British Airways is to introduce a raft of changes to its website BA.com ahead of a major re-design by the end of 2006.


Travolution can reveal that a connecting flights application for passengers, based on the existing “calendar” format for airfare search results on BA.com, will be launched next week.


The implantation of a connecting flights tool has been in development by BA.com and with the Amadeus GDS for a number of months and is said to be one of the most complicated pieces of functionality introduced on the site in recent years.


The development and a raft of changes expected between now and late-2006 have been overseen by BA.com’s new general manager, Carsten Willert.


A re-design of BA.com is likely to make debut to consumers within the next four months, Willert said – the first major re-design of the site in five years.


“The new BA.com will build on the knowledge we have gained in the last year five years,” he said.


The new website will look to incorporate what Willert called the “personalisation” of web services for BA in the future.


Meanwhile, BA.com recorded a huge jump in traffic last week during the disruption caused by alleged terror plots affecting airlines and airports in the UK.


Some flight information pages on BA.com, which normally attract page impressions in the tens of thousands, soared to 2.5 million hits during the crisis at the end of last week.


Willert said: “The site is the main channel for us to inform passengers about disruptions. It is an easy way for mass communication.”

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