reveals new logo and revamped site has revealed a new look and redesigned website, with a campaign offering 25% off shuttle services to mark the launch.

New functionality added to the website includes a quick quote service, cruise and tailor-made transfers and an enhanced booking summary available throughout the reservation process.

Holiday Taxis’ IT director, Steve Dean, said the first phase launch of the new site was based on feedback from trade partners.

“With the user interface now utilising more intuitive search and navigation techniques, we’ve been able to streamline the booking process even further, making the site even more efficient for all of our partners in the trade.

“In addition to all of the usual functionality that our partners have become accustomed to with the Holiday Taxis site, such as online amendment, cancellation and documentation functionality, the new site also sees a very extensive range of cruise port transfers served on the site for the first time.

“Relevant booking details are collected during the booking process, specific to each cruise itinerary that transfers are being booked for. 

“Tailor made/bespoke group requests are also possible on the new site, whereby agents can challenge us to quote them on any transfer requests or complex itineraries that they may be faced with”.

Sales and marketing director Ian Coyle said the new look and feel was being supported with a major turn-of-year marketing campaign for new return shuttle bus bookings made in January.

“We have reduced many key-selling shared shuttle transfer routes by up to 25% as a part of this campaign for gateways that include destinations in Egypt, Spain, Turkey and Greece to name but a few.”

Coyle was upbeat about Christmas and New Year trading to date and vowed to continue with Holiday Taxis’ aggressive pricing strategy to grow in the UK and in new European markets.

“Following our decision to become a whole lot more aggressive with our selling prices, early indications for 2011 are very encouraging.

“Through Christmas to New Year week, we continued to trade very strongly, showing 40% plus volume growth levels over the same period last year.”

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