Hotel price comparison site HotelCombined.com is more than doubling its coverage of properties in China to 11,000.
The Australian company has forged a co-operation deal with Beijing-based eLong, designed to help it be come a leading online travel agency in China.
eLong offers a bilingual website and 24-hour call centre.
HotelsCombined head of strategy and online marketing Hichame Assi said: “We are extremely excited to launch eLong as a supply partner.
“This integration will not only provide the eLong brand with worldwide exposure, but will also provide HotelsCombined with a significant source of Chinese inventory that our global China-bound users will appreciate.
In addition, this will help boost our growing HotelsCombined.cn site within Greater China by providing Chinese users with a recognisable local brand.”
Alisha Gai, English site manager of eLong, said: “We appreciate the co-operation with HotelsCombined; this integration will be sure to drive the overseas market growth of eLong.”