A new consumer social media campaign on Twitter has been instigated today by Tourism Ireland designed to get people to connect with their ‘Irishness’.
The ‘My Irish 140’ campaign asks potential holidaymakers to follow myIrish140 on Twitter and tweet, in 140 characters or less, what makes them Irish. Each tweet must contain the hashtag #makesmeirish.
Besides offering tweeters the chance to win a spot prize every 140 minutes, writer of the best #makesmeirish tweet will receive a 140-hour adventure tour of Ireland with winners taking part in sheepdog trials or hot air balloon rides.
The push kicked off at 1.40am this morning and has been created by created by direct marketing agency Indicia.
Tourism Ireland CEM manager Sarah Rogers said: “The My Irish 140 campaign is the latest initiative in our strategy to engage, inform and excite our current and prospect visitors.
“Social media, and in particular Twitter, can be extraordinarily powerful and by tapping into people’s Irish connections, we’re confident that we’ll create a lot of buzz about Ireland.”