British Airways is to develop a new payment authentication service for its website in a bid to crack down on online credit card fraud.
The airline will implement a system that works with the Verified By Visa and MasterCard SecureCode validating systems to verify a cardholder’s identity.
The system is to be used at both BA.com and its call centres.
British Airways senior manager for global distribution, Deborah Dickens, said: “Developing our website, BA.com, is a core part of our sales strategy, so we welcome this long term partnership to further enhance the site’s payment processes.”
The move follows a deal between BA and electronic payment company CyberSource to continue an existing agreement for services for another three years, a programme that will include the installation of the authentication system.
CyberSource managing director Nathan Jackson said: “Our experience in managing payments for sites with high security requirements and high transaction volumes has proven to be a key element in securing this new contract.”