MyDestinationInfo.com appoints head of search

MyDestinationInfo.com has appointed Paul Reilly to a newly created role of head of search to help drive its expansion.
 
Reilly will oversee all search related activities for the MyDestinationInfo.com network, which encompasses 80 travel destinations across the world.
 
His role is to oversee the planning, creation and execution of the search marketing strategy for MyDestinationInfo.com encompassing SEO, PPC & Social Media.
 
Reilly expects to be hiring a team of seven to help implement the campaign; all will be based at the new MyDestinationInfo.com offices in London.
 
He joins from international search marketing agency Stickyeyes and previously held the role of search marketing manager at Superbreak.com. 
 
“We expect Paul to supercharge our search activities and build even more traffic for MyDestinationInfo.com,” said Neil Waller, co-founder, MyDesitinationaInfo.com. “Attracting such a heavyweight search expert to MyDestinationInfo.com will help us step up the competition with Time Out and Lonely Planet.”
 
MyDestinationInfo.com started life in 2006 as Marbellainfo.com, when students Neil Waller and James Street saw a gap in the market for an online tourist information resource based on advice from locally based experts.   

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