Teletext Holidays is to take a major leap into the world of personalisation of its websites by launching its first Lingubot, an interactive virtual assistant to answer questions from consumers.
The assistant will be called Jodie and is expected go live on Teletextholidays.co.uk in early September.
The Lingubot tool will be capable of holding a conversation with customers and provide answers to specific questions.
Jodie will also be used as a website navigation tool, directing users to relevant pages and, it is hoped, cut costs to tour operators created by enquiries via emails and to call centres.
Commercial director Matt Cheevers said: “Jodie is set to become a valued member of the Teletext team.
“With her wealth of knowledge, she will be able to answer questions from our customers as well as ensuring the navigation process is as smooth and easy as possible for them.
“This is exciting technology and will only enhance the experience our customers have whilst visiting our site, ultimately impacting on the number of repeat visitors and higher conversion rates for our advertisers.”
Jodie has been developed by Creative Virtual, a distributor of Lingubot technology in the UK and the US.
The move follows news revealed exclusively by Travolution last week into major plans by Teletext to launch a string of new websites.
The company is to broaden its offering to advertisers and consumers by creating what could be up to six new sites, specialising in niche and specialist package holidays.
The first as yet unnamed site, due to be unveiled in January 2007, will target the long haul market.
The Lingubot is expected to run on the new sites, Teletext has confirmed.