Directline recruits ecommerce director

Directline holidays is bidding to boost online sales by recruiting an ecommerce director.

John Lucas, formerly ecommerce director at Wyndham Hotel Group, has joined the operator taking responsibility for developing a customer-driven online sales and marketing strategy.

Key to this is the development of enabling technology and systems that feed the company’s websites, according to the company.

Chief executive Maria Whiteman said: “Over the past decade, John has been involved in every aspect of successful ecommerce, from inception to operation, and we are confident he can help to improve the performance of the site and further our online sales.”

Lucas also spent five years as hotel web services director for Pegasus Solutions and has worked within the marketing industry since graduating from Suffolk College University in 1995.

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