Israel gets its own iPhone app

Israel has become the latest destination to harness mobile technology by introducing a tourism application for iPhones.

The Israel tourism ministry app allows users to receive updated information on sites, tours, accommodation and events.

Information will be updated by the tourism ministry and relevant tourism bodies. The system will be adapted to other mobile appliances in the future.

iPhone users can also upload photographs and add comments to social media sites such as Facebook and Twitter.

After downloading the application free of charge from Apple App Store, users can access the app when offline, although updates will only be available with an internet connection.

The app, which has been launched in English and Hebrew, will also be translated into other languages such as Russian, German and French.

A wider range of information will be added to the app including public transport, fuel stations and hospitals.
Tourism minister Stas Misezhnikov said: “The tourism ministry continues to lead the service revolution for the tourist and visitor to Israel with the use of advanced technology, as is done in the major tourism cities around the world.

“This application joins the tourism ministry’s electronic marketing system that includes the expansion of the website into different languages, activities in the social media, setting up forums etc.”

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