Amadeus strikes deal with Cathay Pacific

A long-term content distribution agreement has been struck between Amadeus Cathay Pacific.

A long-term content distribution agreement has been struck between Amadeus Cathay Pacific.

The deal offers agents using the Amadeus GDS access to the Hong Kong-based carrier’s fares, schedules and availability, together with sister airline Dragonair.

Outside Asia, Cathay Pacific and Dragonair have increased their content guarantee to Amadeus to include all fares, availability and functionality as the airlines distribute through their own websites, call centres and other travel agency content access channels.

Cathay Pacific and Dragonair are also in the process of implementing the Amadeus Altéa customer management system, which will manage bookings, inventory and departure control from late 2011.

Cathay sales and distribution general manager Clarence Tai said: “Travel agencies remain a key sales channel for Cathay Pacific.

“It is critical that our travel agency partners have access to a broad range of fare products of Cathay Pacific and Dragonair. Amadeus is an important distribution channel for us, enabling true global coverage.”

“Amadeus technology plays a critical role in distributing Cathay Pacific’s product both directly to consumers online and via our travel agency users around the world,” said Amadeus airline and travel agency director David Doctor.

“This new agreement ensures that the widest possible range of fares and flights are made available via the Amadeus GDS channel.”