Luxury cruise operator Silversea Cruises has added new functionality to a redesigned website introducing social media options for the first time.
This allows users to share content on Facebook, Twitter, blogs and other networking sites.
An interactive deck plan enables visitors to view ship details, images, three-dimensional suite diagrams and 360-degree virtual tours.
A new Google custom search feature has been added to improve accuracy of keyword searches on the site.
The redesigned site at www.silversea.com includes animated itinerary maps complemented by up-to-date port descriptions supplied by Fodor’s Travel.
The new website displays the appropriate country-specific version of the site based on the currency of the visitor’s geographic location.
The site will also launch content written in German and Spanish in the coming months.
UK & Ireland managing director Trudy Redfern said: “The new design provides an elegant stage where you can indulge your imagination, while enjoying easy access to detailed information that will help in planning your journey.”