TripAdvisor has laid claim to becoming the first travel brand to hit more than 40 million unique visitors in one month.
Traffic to the largest travel site in the world grew by 60% in July from the start of the year. TripAdvisor features 20 million registered members, up from 15 million in January.
The figures from come from comScore Media Metrix on the back of TripAdvisor opening new websites in Turkey, Denmark, Mexico, Poland, Norway, Australia, Singapore and Thailand. TripAdvisor is now available in 14 languages, across 23 countries.
The TripAdvisor.co.uk site on its own has 4.5 million unique visitors a month, topping parent site Expedia.co.uk at 3.4 million, HSBC.co.uk 4.1 million and on a par with BT.com at 4.5 million, according to the company.
Founder and chief executive Steve Kaufer said: “We are excited that TripAdvisor continues our aggressive growth globally, to help new audiences around the world plan and experience the perfect trip.
“We have always believed that user generated content would greatly benefit the travel community and are delighted that this belief has been demonstrated with the site becoming the first in the travel arena to break the 40 million monthly user barrier.
“The tremendous reception of our site, created by travellers for travellers, underscores the universal appeal of TripAdvisor as the go-to source for travel reviews and planning.”