Complete Cruise Solution aims to get 95% of its agent customers booking online.
The projection comes ahead of the unveiling on November 3 of a new online booking engine by the sales arm of P&O Cruises, Cunard and Princess Cruises.
The system, adapted from technology used by Princess Cruises in the US for four years, includes modifications designed to ease the internet booking process.
Currently, CCS said there was an equal split of online bookings between its existing system and Amadeus Cruise. Agents will be trained on the new system ahead of it going live, with CCS to run 13 webinars explaining the changes.
Giles Hawke, sales and customer services director for parent company Carnival UK, claimed agents, by moving cruise transactions online, would save money by reducing phone call costs to the CCS call centre. The call centre will then be freed up to provide help, advice and support to the trade, Hawke said.
He denied that the call centre would be reduced in size. The new-look booking engine will enable agents to make changes to bookings up to 24 hours before departure, upgrade cabins online and book special cabins for disabled travellers.