Etihad Airways, Hong Kong Airlines and Kenya Airways have opted for Amadeus e-Retail to provide Travel Guard insurance to passengers.
The African carrier is to also offer insurance services through its call centre as the airlines seek to boost their ancillary revenues.
As an Amadeus partner and travel product supplier, the insurance and assistance provider’s services are integrated in the Amadeus e-Retail online airline booking engine and its Altéa Call Centre platform.
Travel Guard Worldwide chief marketing officer Bob Gallagher said: “The offer of travel insurance at the time of the air ticket purchase not only provides a benefit to the customer, it also represents an attractive revenue stream for the airlines.”
Amadeus travel services business group director Marcos Isaac added: “Revenues other than tickets are expected to account for $56 billion or 12% of total airline revenues in 2010, according to IATA.”
“The insurance offering would allow the three carriers to capitalise on the new revenue opportunities and strengthen their ancillary strategy”.