Social networking has been introduced to the website of Kuoni-owned specialist operator Voyages Jules Verne.
The ‘VJVLounge’ will encourage customers to become part of an online member community to exchange ideas and information, helping to increase bookings.
It allows members to rate and review tours, read customer reviews with ratings, upload photos and videos, reconnect with and make new travelling friends, and join and create groups on areas or discussions of interest.
Members will be rewarded points for various activity undertaken on VJVLounge, including entering competitions and uploading reviews.
They will be able to work through different member levels, all named after great explorers – Columbus, Shackleton, Livingstone and Marco Polo – to receive exclusive VJV pins.
The review and community platform on www.vjv.com has been provided by social media and social networking innovators Digital Visitor.
The Visitor Review application aims to make use of the benefits of social media and social networking to encourage greater interaction and generate increased customer loyalty.
The operator’s head of products and marketing David Pattison described VJVLounge as an “exciting and innovative community” which will allow customers to provide genuine reviews on their experiences of our arrangements and to interact with each other.
“We have always been keen to listen to our customers and VJVLounge now offers a much larger and more influential platform. Consequently we will be able to maintain quality, improve certain aspects of our service and better satisfy our clients’ needs,” he said.
Digital Visitor managing director Anthony Rawlins added: “Through our partnership with Voyages Jules Verne, we have further developed our Visitor Review platform from a UGC focused solution to now include an additional multifaceted white-labelled social networking platform. “