Leading UK online travel agency On The Beach has agreed a white label tie up with car rental broker Affordable Car hire.
The deal will see Affordable supply car rental exclusively to OTB and replaces an existing arrangement the Manchester-based agency had with carhire3000, which was bought in June by Priceline for an estimated £170 million.
Johnny Pollard, On The Beach commercial director, said: “We are very happy to be working with Affordable Car Hire, it was an obvious choice for us as they provide quality and affordable product.”
Affordable Car Hire is a trade-only car hire broker and the only to be a member of trade association Abta, after it joined in November last year.
It operates in 4,500 locations worldwide, including exclusively with Budget Rent A Car in the US, and as well as offering a white label hyperlink facility for agents also provides an XML service for agents putting together their own deals or offering component sales.
Angela Day, managing director of Affordable, said: “I’m delighted to confirm the partnership with On the Beach. Affordable Car Hire has built a dedicated white label solution site for On The beach consumers.
“The site will focus on specific destinations currently being sold by On The Beach which and include unique products sourced by Affordable in addition to offering our existing car hire range.
“This represents a new era for Affordable Car Hire’s strategy working with unique and innovative travel providers.”