Travel agents have yet to make use of a burgeoning European short-stay market despite having a competitive advantage over direct-booking internet sites, a Gullivers sales executive has warned.
Sales vice president at Gullivers, David Brown, said the massive increase in the popularity of city breaks had yet to be fully exploited by agents.
Launching a new campaign to attract agents to push city break products, Brown said agents enjoy the benefits of being bale to “assess client requirements and make appropriate decisions”.
“Whether it’s a holiday, business or VFR, nearly 40% of all European outbound trips are now city breaks – but agents still aren’t focussing strongly enough on this type of product,” he said.
The Travelport-owned company has targeted trips to Paris, Rome, Barcelona, London, Amsterdam and Dublin for inclusion in a special range of deals.
Brown added: “By treating clients as individuals, agents can often secure lucrative sales of additional ground products – especially when clients are already saving money with some of the best hotel rates available.
“This is a key opportunity afforded to agents by the new promotion – we have helped identify these different types of clients and provide the content for agents to create simple yet tailored experiences.”