Promotion to the Premier League by Blackpool Football Club has led to a surge in interest in the UK’s top coastal resort.
Hotel searches for the town have soared by 164% since Ian Holloway’s side gained promotion from the Championship in May, according to travel comparison website travelsupermarket.com.
The figures are for August but September is also a busy month for the town as the famous Blackpool Illuminations are switched on for the first time at the beginning of the month.
Travelsupermarket travel expert Bob Atkinson said: “Undoubtedly the promotion of Blackpool’s football club is a welcome boost to hoteliers as well as the town’s economy as a whole.
“In addition to visiting for a Premiership football match, Blackpool has a lot to offer whether you’re travelling with your family, friends, or as a couple.
“It’s a unique all year round destination that seems to have more and more to offer every year.”
Based on UK hotel searches since the football team was promoted, the seaside town has moved up from ninth place to fourth:
Travelsupermarket.co.uk figures show Northern seaside resorts overall have been more popular in 2010 than they were last year.