Travel City Direct gives birth to Florida Baby

A website designed to answer questions from parents planning holidays to Florida and Walt Disney World with babies and toddlers has been created by Travel City Direct.


FloridaBaby.co.uk contains hints and travel tips, an interactive customer forum, and seven information videos. 
 
The videos cover the entire journey from the UK to Florida, including a short animation about getting ready to go.


There are also documentary-style films about flying with a baby, Orlando International Airport, car rental, and the facilities and rides suitable for toddlers and babies at Walt Disney World. 


The videos are hosted on YouTube channel, FloridaBabyTCD, and the links can be embedded into websites.


The site is also introduced with a three minute comedy about the operator’s own ‘Florida Baby’, Max, and his family travelling to Orlando, filmed in a ‘Look Who’s Talking’ style.  It was directed by young London filmmaker, Robert Hindle.
 
The videos and the site seek to answer questions posted by parents on existing online message boards. 


These include:
• Can you buy nappies on International Drive?
• Is it safe to take my baby out in the Florida sunshine
• Can I buy baby food at the Magic Kingdom?
• What sort of car seat should I book for my two year old?


The company’s head of marketing Carol Williams said: “For those travelling for the first time with babies, toddlers or older children there were lots of questions that parents sought on the practicalities of visiting Orlando with little ones, but no dedicated source in the UK to offer the advice they sought, and so Florida Baby was conceived.”
 
 


 

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