Best ever profits at Wotif.com

Australian bedbank Wotif is selling more room nights outside its core Australian market, according to its latest financial results.


The Australian Stock Exchange-listed business made a net profit after tax of A$53m (£30m), 10% ahead of last year’s gain. Total transaction value across all brands came in at just over A$1bn, also 10% ahead.


The total number of room nights sold in 2009 was 7.12m, a 12% increase. Australia and NZ accounted for 5.87m with APAC countries 1.07m. Only 180k room nights were sold in the rest of the world, an slight increase of last year when 140k were sold.


It claims an 11% look to book conversion rate in its core market, with 60% of traffic coming directly to the wotif.com web site.


Wotif has a number of brands in the Australia/NZ market, including lastminute.com.au. It recently launched wotflights.com, selling seats for the first time. It has also acquired GoDo.com.au, an activities site.

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