Tenerife Tourism Corporation has launched a YouTube channel for the UK market.
The channel features series of videos designed to illustrate the island’s diversity and focus on aspects of Tenerife that are not well-known in the UK.
Jose Manuel Bermudez, vice-president of the Tenerife Island Government and councillor for tourism said: “The internet is an important place to research travel, so we are keen to ensure that Tenerife’s voice is heard on social media platforms.
“Social media presents us with the perfect opportunity to reach potential holidaymakers and engage in dialogue with those who know our island and those who may not.”
Travellers can also find out further information, post videos and images and ask questions on the Tenerife Facebook fan page.