Teletext Holidays has overhauled its website in a move that will see a cut in the number of advertising slots and product categories slashed from 16 to five.
The decision to re-design the site follows feedback from advertisers and consumers, leading to a new “cleaner and simple” structure.
The overall amount of advertising has been reduced and travel products will available in just four slots – Hotels, Holidays, Flights and Cars & Extra – with Guides, Videos & Ideas taking the fifth category.
Online commercial director Matt Cheevers said: “The re-designed site now incorporates changes that impact on its whole look and feel, along with its functionality, offering easier navigation, increased product availability and a more refined holiday search so that customers can find the perfect holiday quickly.
“These enhancements will significantly improve the customer experience, having a direct impact for our advertisers in the form of higher conversion rates.”
The relaunch marks another step in a busy year for Teletext Holidays following the launch of its mobile services, enabling consumers to search for travel products and book direct to the company’s call centre.
It is also reaping the rewards of its digital television service, Holidays on TV, which has generated an average of 70,000 calls per week.
The programme runs on the Freeview and Sky platforms.
Holidays on TV managing director Stephen Dunk said: “The number of calls we are now receiving via our digital Holidays on TV service demonstrates that viewers are embracing the move from analogue to digital TV.
“It also reinforces just how popular our digital service is, and how this platform, in addition to our internet site, is proving to be an invaluable tool for holidaymakers looking for that perfect escape.”