Expedia has launched what has billed as a “groundbreaking” tool in the US that will create travel itineraries based on personal information and preferences obtained from users.
The system will construct itineraries for users heading for 50 destinations worldwide, using knowledge from city experts and travel writers working for the Home&Abroad.com brand.
Expedia has claimed the tool is the first of its kind created by an online travel agency.
The free tool also includes a virtual guidebook created to work in conjunction with the itineraries.
Expedia.com general manager Sally McKenzie said: “Expedia.com is dedicated to offering our travelers trusted, personalized service and advice throughout their entire travel experience.
“We are the only online travel agency to offer such a complete, personalised traveller service that matches destination information and activities with a traveller’s personal preferences.”
The development follows a recent initiative by Expedia to create Personal Trip Guides, which provide detailed destination information for users.
Chief executive and co-founder of Home&Abroad, Mark Schroeder, said: “Home&Abroad is very excited to be a part of Expedia’s initiative to provide a more complete and personalized travel experience for its travellers.
“More than 60% of leisure vacations include a visit to a cultural or historical site. Expedia customers will benefit by planning in advance how to spend their vacations thanks to Home&Abroad’s customized itineraries.”
Expedia.co.uk recently overhauled its home page with a major emphasis on trip ideas and inspiration for users. It also launched a TV advertising campaign.